We collaborate with ambitious brands and people
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We're an independent agency that will help you with everything you'll need creatively. From brand strategy, naming, and logo design, through to storytelling, website design, and content, we craft badass brand experiences that we're proud of.
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Starting from the inside out, we immerse ourselves in your organization to understand the pillars of your company. We keep a close eye on areas for improvement, sources of untapped potential, and really dig at what makes you, you.
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To determine how you can stand out, we will conduct market research to identify your category, how it's segmented, who's driving it forward, and why. Then, we will identify your competition and conduct a comprehensive audit — taking note of their core offering, the beliefs that drive them, and how they are positioned in the market. We'll also audit your target audience and the beliefs that drive them.
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We will hold a visual review to analyze the information obtained by our discovery process, identify key findings, and zero in on your brand's true essence. Together, we will create your brand strategy. This strategy is critical in understanding who you are as a brand and the direction of your creative. It will become the blueprint for how you connect with your customers, build loyalty, drive awareness, and defend against category disruptors.
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In our identity phase, we craft a comprehensive visual and verbal identity system to reflect your strategic objectives, set your brand apart, connect with your audience, and bring your new brand to life.
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We will formulate a verbal identity that's brimming with a personality that reflects the essence of your brand. Then, we will develop messaging frameworks for you to unleash that identity in all the right ways.
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We create a visual identity system that speaks to your brand essence across channels. The design system will be flexible and scalable in order to evolve to every need within the brand over time.
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PULP's innovative design team will develop bold designs that stand out while maintaining intentional nods to your brand essence. We also provide the tools for you to create engaging, authentic messages to connect with your audience and stand out among your competitors.
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We work closely alongside your team to establish clear-cut guidelines that provide a foundation for your future efforts. These guidelines will account for all media across channels, and ensure that your future products and campaigns align with your renewed brand identity.
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We know that handoff can be exhilarating and stressful at the same time. We streamline your transition by training your team about usage and design guidelines and key performance metrics, ensuring your brand has everything it needs to thrive.
Let's work — together.